Earnhardt Jr on the game.

Game fanatic Dale Earnhardt Jr is all set to make an appearance at the Electronic Entertainment Expo to continue his endorsement of the computer racing wheels that he uses to practice tracks when at home.

Dale Earnhardt Jr. has got game and NASCAR fame and he's making his second appearance at the Electronic Entertainment Expo (E3) on May 22, 2002 with InterAct Accessories, Inc. at booth #1424 in the South Hall of the Los Angeles Convention Centre.

Earnhardt Jr., who endorses InterAct's line of racing wheels, is a self-proclaimed gaming fanatic who has been known to use video games as a training mechanism to familiarize himself with certain race tracks. His knowledge of the gaming industry and his actual racing experience has helped InterAct develop top-notch racing wheels for all gaming platforms.

At age 27, Earnhardt Jr. is one of NASCAR's top drivers, winning three races at the Daytona, Dover and Talladega speedways in the 2001 season. So far in the 2002 season, Earnhardt has one victory at Talladega and is in the top-10 in Winston Cup points.

"Dale Jr.'s popularity has been soaring with his NASCAR success last year and the great start he is getting this year," said Ken Tarolla, Senior Vice President of Business Development for InterAct. "We're pleased that our association with him has brought attention to our wide selection of racing wheels that appeal to mass market consumers."

A trade event, the Expo is not open to the public.