<I>SPEED</I> adds Stremme to reality show 'cast'.

NASCAR Busch Series driver David Stremme has been added to the cast of SPEED Channel's new reality series NBS 24/7, joining Casey Atwood, Kasey Kahne, Tim Fedewa and two-time series champion Randy LaJoie as the programme debuts with back-to-back half-hour shows on 16 February.

The latest addition admits that he is thrilled to be joining the 'cast' of the show.

"I'm a big fan of reality shows like The Real World, so I was all for it when the idea came up," said Stremme, the 2003 NASCAR Busch Series rookie of the year, "I think the show is going to be incredible. We have had the production crew in the shop for a week now and they have quickly become another member of the TRIMSPA team. Our whole deal was signed late, so I know they are getting some good content watching everyone thrash on the cars to get ready for the season.

"I'm not going to hold anything back on camera and I know the guys in the shop are the same way. We have a great group here and we want our camera crew to see exactly what working at Braun Racing is like."

Rick Miner, SPEED Channel's senior vice-president of programming and production - and executive producer of NBS 24/7 - claims that the show will be a true representation of the term 'reality' and not some jumped-up game show.

"With the term 'reality show,' unfortunately, people have been trained to look for something like I Want to Marry a Frog," he said, "Those shows have nothing to do with reality. NBS 24/7 will be documenting reality.

There will be no casting - no set-ups. The people are in place and we are simply documenting what happens, not influencing what happens. And, unlike traditional race coverage, which examines the action between the green flag and the chequers, NBS 24/7 will take a look at what goes on between the chequers and the green."

NBS 24/7 was developed by SPEED Channel VP Robert Ecker and Atlanta-based Kestrel Communications, and will be produced by Kestrel. The show aims to portray life as it is on the Busch Series tour, and Casey Atwood, for one, reckons it will be a good insight for followers of the sport.

"Fans are always asking me about what goes on in the shop, well now they'll get to see," he said, "I love to watch behind-the-scenes TV, so I think it is pretty cool that each of FitzBradshaw's three teams will be highlighted in the show."

Team co-owners Armando Fitz and Terry Bradshaw are also fully behind the idea.

"Our entire organisation is honoured and excited about being one of the selected teams to be featured in this new series," Fitz said, "Reality television has gone from being a novelty to a proven form of television programming. FitzBradshaw Racing will undoubtedly provide the raw and real content SPEED Channel is seeking."

"NASCAR fans just can't get enough of everything that goes into preparing for NASCAR race days and, with NBS 24/7 preparing to debut and announcing that FitzBradshaw Racing will be one of the select teams, all NASCAR fans will now get the true, behind-the-scenes experience," Bradshaw added, "FitzBradshaw Racing is thrilled to open its shop doors to the show's crew and give fans full-access to our operation, drivers and crew members."