Elliott resumes affair with McDonalds.

The McDonald's Corporation has revealed that it will be the primary sponsor on Bill Elliott's car for the two forthcoming Nextel Cup races at California Speedway and Atlanta Motor Speedway.

The sponsorship marks a reunion of sorts for Elliott and McDonald's, as the 16-time winner of NASCAR's most popular driver award was sponsored by the fast food chain between 1995-2000. The #98 McDonald's Dodge Intrepid, operated by Bill Elliott Racing, will showcase the world-famous 'Golden Arches', along with McDonald's worldwide campaign logo "I'm lovin' it".

"I am thrilled to be affiliated with McDonald's again," admitted Elliott, who is running a limited schedule in 2004 after beginning to draw his career to a close, "I've had many great things happen to me in my career, and one of them was having the highly-visible McDonald's sponsorship for six years. This is a great opportunity and I am eagerly looking forward to the two races."

Elliott's NASCAR Cup career includes 44 wins, 175 top five finishes, 320 top tens, 55 poles and earnings of nearly $37 million. The last time he competed at both California and Atlanta, he finished fourth and his home track has yielded five victories and five poles. As part of his limited campaign this season, Elliott has competed in four Cup races, with his most recent outing - the Brickyard 400 at Indianapolis - produced a ninth-place finish.

"Bill Elliott is a true NASCAR legend, and we are proud to have him back in a McDonald's car," said the chain's director of marketing John Lewicki, "He has always had a special knack to connect with race fans.

"As a member of the McDonald's All-Star Team in the early 1990s, and later as a driver for McDonald's, Bill always handled himself with class and set a high standard. And with that said, the race fans, McDonald's customers and owner/operators are going to be 'lovin' it' when Bill straps himself into the Golden Arch car in California and Atlanta."