Roush sticks Post-it as Biffle backer.

Roush Racing has revealed that Greg Biffle's #16 National Guard Ford Taurus will have a new associate sponsor for the forthcoming Nextel Cup season, with the Post-it brand joining the line-up.

While the world famous Post-it Notes will have associate logo placement on the car for the majority of the season, the familiar yellow logo will take primary hood spot in a special Post-it Notes paintscheme for nine races. The livery will hold true to the National Guard red, white and blue colours, but with it's own Post-it brand identity.

"The Nextel Cup is a great opportunity to team up with the Post-it brand," said ?M brand vice-president Dr Jack Truong, "This sport is a lot like life today - it is about being fast-paced to achieve high performance - and, for a brand like Post-it, which is fast, simple and focused, these are qualities that stick. Because of its unique ability to make life simple, help people communicate and stay organised, it is a perfect fit."

Second year driver Biffle admitted that the new sponsor is particularly fitting as, like many others, it is a product he knows intimately.

"I use Post-it Notes just about every day in my own office or at home," he said, "I'm excited about having that bright yellow Post-it logo on the hood of the National Guard Ford for some races this season. It's a brand that everyone recognises, so it should be easy for the race fans to pick out -- especially when we're running out front."