Allstate backs Brickyard 400.

Allstate, the largest publicly-held personal insurance company in America, has confirmed two multi-year sponsorship agreements within the NASCAR operation, becoming the first backer of the annual Brickyard 400, as well as securing 'official insurance sponsor' rights to the Nextel Cup Series.

Allstate, the first insurance company to officially partner NASCAR, has signed a multi-year deal with the Indianapolis Motor Speedway to act as the title sponsor for what will become the 'Allstate 400 at the Brickyard'

"This is an historic and exciting agreement for the Indianapolis Motor Speedway," said the circuit's president and COO, Joie Chitwood, "Allstate will be an ideal partner as the first title sponsor of the Brickyard 400 because it shares some of the same qualities as the Indianapolis Motor Speedway - leadership in its field and a customer-focused attitude. Allstate is a perfect fit with the Speedway for this unique and prestigious partnership."

Allstate plans to complement both its NASCAR and IMS partnerships with a number of local marketing initiatives and dedicated advertising, building on its relationship with one of the Cup Series' biggest events.

"It's appropriate that a company of Allstate's magnitude and reputation has taken a position with one of the most historic stops on the NASCAR circuit," said the championship's COO, George Pyne, "We are thrilled to welcome Allstate as our partner and we look forward to its efforts to engage our fans and help the sport grow and expand further."