Additional backing for pole sitter Burton.

Prilosec OTC, who appeared on Sterling Marlin's #40 Chip Ganassi Racing Dodge on occasion during 2005, have moved to Richard Childress Racing as an associate sponsor for Jeff Burton and his #31 Richard Childress Racing team.

"Success in our business is measured by performance," said Richard Childress. "Prilosec OTC is all about performance in treating frequent heartburn with an over-the-counter medicine. Thanks to Prilosec OTC, frequent heartburn is something I don't worry about all of the time. We're proud to have Prilosec OTC as a member of the #31 Cup team."

Later this season, Prilosec OTC will unveil the Victory of a Lifetime Sweepstakes. This sweepstakes will award the Grand Prize winner and, accompanying friends and family, a NASCAR season, that up to now, fans have only dreamed of.

The Grand Prize package includes First Class travel, accommodations, tickets and behind the scenes access to twenty (20), 2007 NASCAR NEXTEL Cup Series races. A custom made, street legal, Nextel Cup Series inspired #31 Prilosec OTC Chevy and behind the scenes access to Richard Childress Racing operations throughout the 2007 season

"Over the last two seasons, we've engaged thousands of NASCAR fans, educating them on how Prilosec OTC can treat their frequent heartburn and get them back to enjoying racing to the fullest," said Kip Olmstead, Prilosec OTC Brand Manager. "Our partnerships with NASCAR and Richard Childress Racing will allow our consumers to enjoy racing without worrying about frequent heartburn and have the opportunity to win some unprecedented NASCAR experiences in 2007."

2006 will also mark Prilosec OTC's inaugural season as an official NASCAR partner. Prilosec OTC's NASCAR relationship includes heartburn remedy category exclusivity and will allow Prilosec OTC to integrate NASCAR marks into all Prilosec OTC, NASCAR related marketing initiatives.

"NASCAR has enjoyed successful partnerships with brands in the Procter & Gamble family such as Tide and Old Spice, and we are excited about our new official partnership with Prilosec OTC," said Steve Phelps, Vice President of Corporate Marketing at NASCAR. "As Prilosec OTC and others have shown, there are strong opportunities for pharmaceutical and OTC products in NASCAR."

Prilosec OTC's Major Associate sponsorship of RCR's #31 Chevy will be highlighted by a unique one-race paint scheme each season that will transform the orange #31 Cingular Chevy into a purple racing machine. Throughout the Nextel Cup Series season, Prilosec OTC will be positioned on Jeff Burton's firesuit and the lower rear quarter panel of the #31 Cingular Chevy.

"I'm fortunate to represent a host of sponsors who represent the very best in their respective business categories," said driver Jeff Burton. The same holds true with Prilosec OTC. I look forward to adding some purple to the #31 Chevy and celebrating with Prilosec OTC in Victory Lane."