Dale Earnhardt Inc appoints new president.

Dale Earnhardt Inc has appointed top music executive Max Siegel as its new president of global operations.

Siegel was previously an executive for SonyBMG and will now oversee marketing, promotion, sales, sponsorship and distribution for all Dale Earnhardt Inc properties - including their motorsport teams.

Siegel most recently held dual positions as senior vice president of SonyBMG's Zomba Label Group and president of Zomba Gospel, the largest gospel music company in the world. As part of SonyBMG's president's council that oversees the company's global management strategies, he was also on the executive team that produced pop stars like Britney Spears, Usher, Justin Timberlake, and R. Kelly.

"Max Siegel has the intuitive sense of what works and is innovative in an ever-changing business and social climate," Teresa Earnhardt, CEO of Dale Earnhardt Inc, said. "We are excited about him joining our team and what his leadership means for the future of Dale Earnhardt Inc."