BUSCH: Checkers/Rally's backs #28.

NASCAR's 'official burger and drive-thru' restaurant, has agreed to back Jay Robinson Racing for eleven races in this season's Busch Series, beginning with the Orbitz 300 at Daytona next weekend.

Checkers/Rally's will be the team's primary sponsor on the #28 Chevrolet, which will be shared between former Busch Series champion Jeff Green, Johnny Sauter and rookie Robert Richardson Jr during those eleven races. Richardson will begin the campaign next weekend, as Green and Sauter also compete on a full-time basis in the NASCAR Nextel Cup Series for Haas CNC Racing.

"We are thrilled to have established a partnership with Jay Robinson Racing and the Busch Series," said Checkers' senior vice-president Richard S Turer, "The eleven-race primary sponsorship is one more way of activating our highly-successful NASCAR alliance, which has created tremendous national branding for Checkers/Rally's since the company became an official sponsor of the sport in 2005."

"In addition, with ESPN's renewed commitment to NASCAR beginning in 2007 with their exclusive broadcast rights to the Busch Series, Checkers/Rally's will have tremendous visibility throughout the year to complement our already strong position in the sport."

Along with the Daytona opener, the Checkers/Rally's sponsorship schedule includes rounds at Atlanta (17 March), Bristol (both 24 March and 24 August), Talladega (28 April), Richmond (4 May), Kentucky (16 June), Daytona (6 July), St Louis (21 July), Memphis (27 October) and Homestead-Miami (17 November).