Comcast joins Haas sponsor roster.

Having successfully put both its cars into Sunday's Daytona 500, Haas CNC Racing have announced that Comcast Corporation has joined lead driver Jeff Green's #66 Best Buy Chevrolet team as an associate backer.

Using the same sponsorship model that has worked so well for Target, primary sponsors Best Buy are now attracting some of their major retail partners into sponsorship in return for better in-store promotion.

In addition to providing season-long associate backing, Comcast will also be the primary #66 sponsor for one race later this year.

"Best Buy is proud to have Comcast partner with us in sponsoring the #66 team," said Barry Judge, senior vice president of marketing for Best Buy. "We strive to offer our customers the best products and services available, and that's what Comcast represents. Consumers can not only get the top names in TV's and computers at Best Buy, but also sign up with the nation's leading cable and Internet provider. It's one stop shopping."

"This sponsorship is a natural extension of our longstanding retail partnership with Best Buy," said Marvin Davis, senior vice president of sales and marketing for Comcast. "Comcast's HD and high-speed Internet services bring the excitement of being trackside right to the customer's living room or PC."