AT&T to sue NASCAR.
NASCAR's stance on telecommunications sponsors has led to AT&T filing a lawsuit against the series over the status of Cingular Wireless' sponsorship of Jeff Burton's #31 Richard Childress Racing team.
The firm, which bought Cingular's parent company BellSouth last year, wants to swap the Cingular logo for its own logos but have so far come up against a brick wall and now plans to file a lawsuit against NASCAR to allow it to swap the logos in future races.
NASCAR's stance on telecommunications sponsors has led to AT&T filing a lawsuit against the series over the status of Cingular Wireless' sponsorship of Jeff Burton's #31 Richard Childress Racing team.
The firm, which bought Cingular's parent company BellSouth last year, wants to swap the Cingular logo for its own logos but have so far come up against a brick wall and now plans to file a lawsuit against NASCAR to allow it to swap the logos in future races.
Although NASCAR has placed a ban on any new telecommunications sponsors following the introduction of Nextel as the series sponsor, sponsorships that were already in place during the Winston Cup era, such as Cingular's, were allowed to continue.
AT&T have wanted to join the NASCAR bandwagon for some time now and were set to sponsor BAM Racing in 2004 but were barred from doing so by NASCAR.